In unraveling the mystery of gender roles and understanding the impact of imaging through cultural messages, I took pictures of a few of my findings in Vegas.

Roll money and gender, power and sex, pleasure and alcohol and you have the most sexualized images for consumers. It’s not news that the sexualization of women is positioned to sell ideas, experiences, and objects, but it’s difficult for the feminist mind to wrap itself around the ubiquitous nature of sexualization found in Vegas. And when faced with gigantic pictures of women, there’s plenty of reminders to buy your way to fulfillment. RIGHT.